Published: October 3, 2018
Introducing: New User Persona Capture
Procore will now be collecting users' job title when they get added to a project for the first time. This will allow us to understand who uses Procore, therefore giving us insight into how to improve Procore based on how different types of users use Procore. In the past, our inability to segment and analyze user behavior based on different types of users (e.g. electrical subcontractors collaborating with a GC, versus a GC's CFO) limited our ability to understand how different user types interact with and use Procore, and that, in turn makes it difficult for us to improve and design our platform for all users.
The new User Persona Capture solves for these problems by giving us the power to capture granular data around new users logging in to our products.
Things to Consider
If you have questions or feedback about User Persona Capture, contact firstname.lastname@example.org.