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Procore

Procore: User Persona Capture

Published: October 3, 2018

Introducing: New User Persona Capture

Procore will now be collecting users' job title when they get added to a project for the first time. This will allow us to understand who uses Procore, therefore giving us insight into how to improve Procore based on how different types of users use Procore. In the past, our inability to segment and analyze user behavior based on different types of users (e.g. electrical subcontractors collaborating with a GC, versus a GC's CFO) limited our ability to understand how different user types interact with and use Procore, and that, in turn makes it difficult for us to improve and design our platform for all users. 

The new User Persona Capture solves for these problems by giving us the power to capture granular data around new users logging in to our products.

Things to Consider

  • Existing users already using Procore will not be asked to go through this survey.
  • We will be asking the following questions
    • Are you an employee of <Company>, or do you work for another company that is collaborating with <Company>?
      • If collaborator → What type of company do you work for? (e.g. “GC”, “Subcontractor”, “Owner”, etc.)
    • What team do you work on? (e.g. "Financial Team", "Project Management Team", "Field Team", etc.)
    • What is your role on that team? (e.g. "Project Manager", "CFO", "Electrician", etc.)

If you have questions or feedback about User Persona Capture, contact support@procore.com

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